Innovation, ie, constant development and introduction of new procedures, products, organizational and management structures and the successful conquest of new markets are becoming the most important factors of sustainability competitiveness. This only works for very flexible companies whose work is based on new knowledge and which, as a result, have a sufficient level of market know-how, production knowledge, learning readiness and capital. However, there are fewer and fewer companies that can achieve that, and certainly cost a lot to be the best in all areas. Globalization in that way forces companies to concentrate on their key capabilities and take over a smaller part of the whole chain of creating new value from raw material to finished product.